Empowered Through Innovation, Purpose and Commitment
Originally founded in 2001 as an audio design and development company, IASUS Concepts provided custom services for a wide range of clients seeking innovative, design-driven audio products. Soon extending beyond the scope of audio, IASUS developed a unique approach to product creation that allowed us to provide expert solutions in applications as varied as consumer electronics, travel, airsoft, and paintball in addition to customized audio solutions.
One such customized solution was the original IASUS Noise Terminator, which we developed for a motorcycle race team. Our Noise Terminator transponder technology has since continued to expand into other specialized applications. Currently in its 3rd generation, the Noise Terminator sets the standard for throat mic communication. With the introduction of the iPhone-compatible NT3 Throat Mic headset in 2009 and our recent extended compatibility to the iPhone 4 to 13, Blackberry, Samsung and other mobile devices, IASUS is continuing to expand the applications of Noise Terminator technology.
Also introduced in 2009 was the 500K Headset Series, which was designed specifically for mobile communications “power users” who require durability and comfort for extended hands-free communication. The 500K joined a continuously expanding IASUS lineup of communications solutions including the NT3 Throat Mics, the GP3 Motorcycle Communications Headset, the IASUS Mobile Amp, and the XSound series of helmet speakers.
Now IASUS is entering a new decade of evolution with plans for innovative new accessories, a new series of headset devices, and a continued dedication to technological advancement and innovation.
Join a Team and Inspire the Work
Discover how you can make an impact: see our areas of work.
Are you a digitally savvy, creative social marketing professional looking to make a difference? This might be your next adventure!
The Social Media Specialist will be responsible for all social media initiatives and outcomes to meet business goals such as brand awareness, brand engagement and sales. This includes developing the enterprise social media plan and calendar, creating & managing content and executing initiatives across key social media channels including Facebook, Instagram, Twitter, YouTube, TikTok and emerging channels. The Specialist will provide advice and counsel on social media tools/workflow and insurance industry trends/ products, identify, and implement KPI metrics and provide regular reporting to assess social media performance.
This is a fast-paced, performance driven role that would suit a candidate who has experience in social media communications, and content creation – all with the goal of driving business results through effective integrated social media campaigns.
Create, curate, plan, research, and execute a social media strategy that leverages knowledge through customer insights, competitive research, and audience personas
Manage final campaign strategy/setup and campaign launch
Maintenance of paid search, Facebook, Instagram, TikTok, Google and other new media, based on campaign objectives
Analytics reporting, daily and monthly
Daily and monthly campaign budget and spend rate
Respond to questions from colleagues on SEM, social and audience remarketing.
Process budget authorization documents at all stages.
Manage ongoing paid search: writing/editing ad text, keyword expansion, bid and budget changes
Basic tag setup and maintenance using Google Tag Manager (GTM)
Basic audience management and reporting setup
Identify and implement tactics to drive key social media outcomes such as followers, awareness, engagement, and organic site traffic
Create written, visual and video content for marketing and branding purposes with the goal of increasing conversions, as well as amplifying and enhancing the IASUS Concepts brand; to help drive positive conversations, loyalty and advocacy for our products, our brand and our story
Be responsible for the content on our IASUS Concepts website, including writing copy, producing visuals with graphic designer, creating videos, animations and updating the website as needed.
Oversee the content on our social media channels, including working closely with the marketing and management team to ensure the content is engaging and on-brand.
Create video content as needed, including being comfortable on-camera if required, shooting video, recording voice-overs, and editing videos.
Shape the content marketing strategy by offering your innovative ideas, applying your expertise, and bringing your creative mindset to discussions and weekly growth team meetings.
Oversee the production of the monthly newsletter and blog content, with the support of some other internal/external contributors.
Collaborate with internal and external parties on IASUS Concepts marketing projects.
Look for ways to improve our processes, share resources, tools, and learnings, improve efficiencies, and increase productivity.
Track KPIs and measure social media performance through data analytics and reporting
Draft quarterly and annual priorities, with the guidance of the president and in collaboration with our sales team.
Meet with, and report to, the president on a weekly basis, communicating cascading messages, issues, and ideas (via video call).
Other duties as assigned.
Post-Secondary degree or diploma, preferably in Business, Marketing, Communications, or related work experience required
Minimum of 2 years in social media marketing with demonstrated success
You enjoy capturing content and are comfortable being on-camera when creating video content for social media and other video collateral as needed.
Strong typography and layout skills
Excellent communication skills, both written and spoken, with the ability to influence and communicate cross-functionally.
Experience and knowledge of social media advertising platforms
Self-motivated with strong project management skills & attention to detail
Strong data analytics skills with working knowledge of various data tools
Highly collaborative and effectively works with key stakeholders across the company including senior leaders
Experience with social media platforms
Experience managing and working with external vendors, agencies & partners
The ability to thrive and work in a team
Ability to adopt brand voice
Nice to have:
Experience working with Adobe Creative Suite, in particular: InDesign, Illustrator, Photoshop, and After Effects